Michi Leung
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Extension of Levy Scheme on Plastic Shopping Bags

Bring Your Own Bag
​On full implementation of plastic bag charging scheme, a set of tote-bag characters are designed to promote BYOB habit. These characters each represent a certain age group and behavior, and are used together and separately as key visual on various applications.
Client: Environmental Protection Department / Project produced at The Graphis ​
Illustration / Character Design
Year: 2015
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